What is Pay Per Click and can it work for me?
YES it can work for you.
Everything we do is measurable. We show a return on investment to all our customers.
We link website analytics with Google ads so that we can measure performance and report on it. Return on investment is the single most important goal and it's what we deliver.
Pay Per Click or PPC Campaigns if run properly can be a licence to print money.
Take Google as an example, and let us call our potential customer Bill.
Bill has identified a ‘pain point’, his TV has broken down and he requires a replacement.
He takes out his phone, tablet or computer and carries out a ‘search query’
‘TV shops near me’ or something similar.
In sales parlance we call this a ‘warm lead,’ that is a person actively seeking a solution to their pain point or in this case actively seeking to make a purchase.
Generally identifying these potential customers is the holy grail of sales. These people aren't tyre kickers, they are actively seeking to make a purchase.
All we need to do now is introduce our TV store to Bill as it's only 15 minutes away.
But how do we do that? Bill hasn't bought a TV for 5 years and has no idea we even exist.
Simple. We do it with Google ads or PPC as it's often called.
We’ll create an ad that will appear at the top of the page when Bill enters his search query.
It's going to be the first thing he reads and it's going to say ‘best prices guaranteed on TV’s, Only 15 minutes away and open until 9pm tonight.’
Why would Bill go anywhere else?
We’ll have created an Add, set a targeting area, select the demographics we are interested in displaying to, and various other targeting measures depending on the potential customer we are trying to display our ads to.
But not all customers are Bill and what if we want to drill down further with our Targeting?
Perhaps we only wish to display our ads to people with children under the age of 5, or to only to people with a 3rd level education, or only to people in the top 10% of earners. Perhaps you only want to show your ads to people who have visited a competitor's website? The options are enormous and varied and we would spend time identifying your exact requirements in this area before Creating any Campaigns. A well set up Campaign is half the battle.
Who is the best company at pay per click?
The answer is simple.
The company that shows you the best return on investment.
How do I know Blue Digital can show me the best return on investment?
Simple. Blue Digital is an ‘Official Google Partner’. We have been Officially Recognised by Google as having met very strict criteria related to many areas including Campaign and Ad performance.
How can I be sure my PPC will show a profit?
We guarantee it that's how!
We are so confident in our ability in Google Adwords that we provide a satisfaction guaranteed service. If performance during an agreed period does not hit our agreed return on investment targets you don't pay for our services.
Now, how many of our competitors are that confident?
What's the next step in setting up a PPC campaign?
And actually I have many more questions so where can I get them answered?
How does over a coffee sound?
We offer a no charge and no commitment discovery meeting where we can discuss your requirements, answer any questions and outline how we would achieve your goals and ultimately how we would show you a profitable return on your investment.