Pay-Per-Click? What is Pay-Per-Click?
Pay-Per-Click Advertising or PPC is the advertising of websites and products on search engines and their advertising networks. Google Adwords is the market leader in this field. The concept is straight forward. People wishing to advertise bid in an auction to have their ad displayed on Search Engine Results Pages (SERP). The bidding process is not solely based on the bid price. There are many other factors. Keywords are used to trigger your ad. If the search term being used by the searher matches your list of keywords that you have stored within the Publisher (Google, Bing, etc) your ad will potentially be displayed. If your web page holds content that is relevant to the search term it may also be displayed. Publishers distinguish between these results and the paid ads by referring to the paid ads as "Ads".
Can I Run My Own Pay-Per-Click Advertising?
Technically anyone can setup and manage their own Pay-Per-Click Advertising Campaign on a search engine like Google, but running a successful campaign that generates a positive return can be difficult. This is where Blue Digital comes in. We have the expertise and years of experience to make sure we deliver the results you require from your PPC campaigns.
How Much Will It Cost?
The answer to this, how much do you want to spend? If you are trying to decide on your Google Ads Budget we can help. Meeting with us will help us to understand your objectives and how best to work with you to achieve these. Then we will put together a proposal of recommended actions and suggested advertising budget. As all businesses have different goals these proposals are bespoke and will differ between businesses and business verticals. Once agreed we will compile and manage your business PPC Campaigns and more importantly we will communicate with you throughout. We will report to you through monthly meetings and will be in regular communication by phone and email to ensure the campaigns operate as expected. Within our PPC Results reports you will see the Return On Investment (ROI) and the Return On Advertising Spend (ROAS) clearly outlined for you.
Already Running Your Own PPC Campaign?
If you are already using search engine advertising without the help of a professional that's great to hear. Perhaps you're not receiving the results you had expected or are not getting the returns you need. You can find out at no cost! We will do a free, no obligation review of your PPC account and provide recommendations on how you can earn greater returns from your budget. If you are not using search engine advertising, fill out our form with your contact details and we will get in touch to arrange a no obligation assessment of the potential benefits of Paid Search Engine Advertising for your business.