Let's call a spade a spade...
The question is, what are you trying to achieve?
Ultimately, the answer is Increased Sales!
Whether that's in the form of Brand Awareness, Business Lead Generation, Product Sales, App Downloads or Uptake of Services Offered you want your online presence to support your efforts and form a tangible asset within your business.
Our focus is to understand your business and your goals.
We generate sales! We help service existing customers and generate new customers.
Is there a best way of achieving these goals?... Yes!
No two business are alike so we design a solution based on your business needs.
How Do I Increase Online And Offline Sales?
Use The Tools Available To You
Google offers amazing tools, free of charge, to all internet users to assist businesses. Using these tools will help your business to achieve it's objectives.
Google has the following tools available:
- Google Ads (formerly Google Adwords)
- Google Analytics
- Google Tag Manager
- Google Adsense
- Google Search Console
- Google Shopping
- Google Merchant Centre
- Google Double Click
- Google My Business
- Google Trends
- Google Alerts
- Google Insights
This is by no means an exhaustive list and if you are selling products online or using a website to generate business leads you should be using at least some of these tools.
This is where Blue Digital comes in. We are Google Ads Certified. We simplify the Google Ads process for you. We work with these tools on behalf of your business and importantly, we provide you with a return on your investment with which you can monitor our performance and be fully aware of the results we are delivering.
Is It Worth Advertising Online?
Do Google Ads Work?
YES, YES, YES!
Google ads work and work well. If people say otherwise their ads haven’t been created properly or are being managed poorly. There are alternative ways to drive traffic to a website but if you want fast, targeted, measurable results use Google Ads.
Google Ads allows you to target people searching for your product/service. At Blue Digital we construct ads to engage people searching for your product/service at every stage of their buyers journey.
We use Google Ads to Remarket these ads to potential customers that are most likely to engage with your business and purchase your product/service.
How Much Does It Cost To Advertise Online?
The answer is 'how long is a piece of string'.... but most importantly your business can control your spend. Really the question you should ask is 'how much would I like to spend'.
A budget is used to manage your Google Ads account. Limits can be placed on ads to keep the spend in check. This allows businesses to spend as little or as much on advertising as they want.
More importantly, Blue Digital will work with your business to identify better performing areas or areas that your business may wish to target. We then focus on bringing in the maximum Return On Investment for your spend.
Will Social Media Benefit My Business?
Social Media is a fantastic way for you to represent your brand online, build trust with your customer base, nurture your community and gain customer confidence.
With great power comes great responsibility... and it's the same with Social Media Marketing. Attention to your social channels is key. Responding to customer queries quickly and in a manner that maintains relationships is necessary. Posting regular, engaging and relevant content for your community will further enhance your brand and best place your business for future sales.
Optimisation... What's Optimisation?
Search Engine Optimisation
Every website owner wants more and more traffic to increase the potential of customer conversion. Not just any old traffic though. Business Owners/Website Owners want visitors to their websites that are people likely to purchase their product/service. So it boils down to Traffic Quantity, Traffic Quality and Organic Results.
Blue Digital works with your business to ensure that your website and online presence are best optimised for Search Engine Results. This optimisation will result in better Domain and Trust Authority Ranking (to name but a few areas of optimisation) which will have the result of increased positions within Search Engine Result Pages (SERP). We will also optimised your online presence to your preferred Target Audience to ensure that you are reaching the customers you want to reach, when they are ready to be reached.
World Wide Web... Need A Site?
Do You Want a Competitive Advantage?
Website's are a valuable asset for businesses but only if well constructed and regularly maintained and updated.
Selling products or services or generating new business are all functions performed by modern websites.
Every business needs a website or if your old website just isn't performing to the standard your business requires, we can help!
We will work with you to understand what it is you want your website to achieve for your business and then we will deliver it. We will make sure your website and content are optimised to enhance organic search results and optimised for voice search to ensure that your business website captures it's share of searching customers. We will deliver a modern site suited for your products/services/lead generation that is fully responsive for all devices and provides an attractive User Experience (UX).
eMail Marketing - Worth It's Weight in Gold?
EMAIL MARKETING STATISTICS agree!
Email marketing is a great asset to a business and the Return On Investment (ROI) is impressive. The current ROI for Email Marketing is roughly 3,800%. (Salesforce) Imagine, engaging a marketing tool that would give your business €38 for every €1 invested!
Segmentation of email lists is a big priority for 2018 and into the future. Segmentation of your email lists enables you to target your email campaigns to specific target markets and maximises the overall effectiveness of your campaigns.
44% of people receiving targeted emails bought at least one item because of a promotional message. (Mailbird)
Mobile email continues to be an important sector. 20-75 percent of email opens, depending on your target audience. (emailmonday)
Ecommerce customers targeted by email marketing have an estimated conversion rate of 60-70%... don't forget to target them!
Personalising your emails can increase your Click-Through-Rates (CTR). Adding a recipients name to their email can increase CTR by 14% and conversion rates by 10%. (Mailbird)
Email marketing is very effective if used well. The statistics